All the web you want to see on your TV needed a name that set it apart from the mice, keyboards, webcams and remote controls Logitech was known for. A name that screamed entertainment – and was ready to go global.

I lead the effort, created the name, and did the sell in to everyone: the CEO and board, the Swiss engineers and the Google marketing team.

I also built the nomenclature for the accessories and helped Google build criteria for the use of the Google TV brand.