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    • Amanda C. Peterson
      • Experience
        • Education
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  • July 18, 2023

    Making new tech at home in yards

  • July 18, 2023

    Finding a new metaphor for beacons

  • July 18, 2023

    Descriptive (but they also want it “cool”)

  • December 14, 2013

    Creating a record label on the strength of a music school

  • December 14, 2013

    Extending a healthcare leader into a pharmacy leading brand

  • December 14, 2013

    Giving a spin off a clear purpose

  • December 14, 2013

    Bringing order to a product portfolio

  • December 14, 2013

    Moving from model numbers to emotional engagement

  • December 14, 2013

    Creating a new category for the category creator

  • November 26, 2013

    Yesterday’s TV of tomorrow had a really cool name.

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