Amanda C. Peterson: Brand Strategy and Leadership

Category: Name

Making new tech at home in yards

Name

July 18, 2023
Finding a new metaphor for beacons

Name

July 18, 2023
Descriptive (but they also want it “cool”)

Name

July 18, 2023
Creating a record label on the strength of a music school

Name

December 14, 2013
Extending a healthcare leader into a pharmacy leading brand

Name

December 14, 2013
Giving a spin off a clear purpose

Name

December 14, 2013
Bringing order to a product portfolio

Name

December 14, 2013
Moving from model numbers to emotional engagement

Name

December 14, 2013
Creating a new category for the category creator

Name

December 14, 2013
Yesterday’s TV of tomorrow had a really cool name.

Collateral, Name, Packaging, Positioning

November 26, 2013