A new developer-focused platform for beacons needed a name with a backstory and an approachable feel. Named after a British lighthouse that was rebuilt with the latest technology of its time (three times due to the tumultuous English Channel), the name hints at the rock-like shape of the beacons and also sounds like a person’s name.

Its logo evoking the beacon’s shape as well as a lighthouse beam.

Not every project is a good fit for a suggestive/empty name, but with deep developer relationships and a need to feel different from a variety of xBeacon industry names, the Eddystone team opted for a long term approachable direction.