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Amanda C. Peterson: Brand Strategy and Leadership

Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader

  • #437 (no title)
  • Amanda C. Peterson
    • Experience
      • Education
      • Work Experience
    • Naming
    • Strategy
    • Writing
  • Press and Podcasts

Amanda C. Peterson: Brand Strategy and Leadership

Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader

  • #437 (no title)
  • Amanda C. Peterson
    • Experience
      • Education
      • Work Experience
    • Naming
    • Strategy
    • Writing
  • Press and Podcasts

Category: Packaging

November 26, 2013July 17, 2023Collateral, Name, Packaging, Positioning

Yesterday’s TV of tomorrow had a really cool name.

All the web you want to see on your TV needed a name that set it apart from the mice, keyboards, webcams […]

November 26, 2013July 17, 2023Packaging

Making Coors slightly hipper

Short copy: Brewed with natural ingredients and Rocky Mountain water to create a legendary, full-flavored taste that’s worth seeking out. Body Copy: […]

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