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Amanda C. Peterson: Brand Strategy and Leadership

Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader

  • #437 (no title)
  • Amanda C. Peterson
    • Experience
      • Education
      • Work Experience
    • Naming
    • Strategy
    • Writing
  • Press and Podcasts

Amanda C. Peterson: Brand Strategy and Leadership

Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader

  • #437 (no title)
  • Amanda C. Peterson
    • Experience
      • Education
      • Work Experience
    • Naming
    • Strategy
    • Writing
  • Press and Podcasts

Tag: media

December 14, 2013July 17, 2023Name

Creating a record label on the strength of a music school

When Pyramid, a San Francisco music production school, wanted to create its own music label to give its students wider exposure and […]

November 26, 2013July 17, 2023Collateral, Name, Packaging, Positioning

Yesterday’s TV of tomorrow had a really cool name.

All the web you want to see on your TV needed a name that set it apart from the mice, keyboards, webcams […]

November 26, 2013July 17, 2023Name

Naming a kids’ show

This start up of parents, therapists and entertainers had a brilliant approach for teaching the “socially quirky” kid (focusing those on the […]

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