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    • Amanda C. Peterson
      • Experience
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gucky

  • December 14, 2013

    Giving a spin off a clear purpose

  • December 14, 2013

    Bringing order to a product portfolio

  • December 14, 2013

    Moving from model numbers to emotional engagement

  • December 14, 2013

    Creating a new category for the category creator

  • November 26, 2013

    American winemakers get authentic down under

  • November 26, 2013

    Argent Hotel

  • November 26, 2013

    Yesterday’s TV of tomorrow had a really cool name.

  • November 26, 2013

    Creating an authentic Irish backstory in a single word

  • November 26, 2013

    Naming a kids’ show

  • November 26, 2013

    Selling tween girl games to high-tech dads

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We’re dedicated to sharing enchanting tales from our globe-trotting adventures, bringing you authentic experiences, hidden gems, and practical travel tips.

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