hospitality – Amanda C. Peterson: Brand Strategy and Leadership

Amanda C. Peterson: Brand Strategy and Leadership

Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader

Amanda C. Peterson: Brand Strategy and Leadership

Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader

November 26, 2013July 17, 2023Positioning

Hotel Helix

Tagline: Your 15 Minutes Bar tagline: A world gone fabulous. Positioning Statement: Everyone will be famous for fifteen minutes, or at least […]

November 26, 2013July 17, 2023Positioning

Hotel Madera – proposed positioning

Client: Kimpton Hotel Group Property: Madera (proposed positioning and identity) Tagline: Between Destination and Destiny. Positioning Statement: Mysterious, dark and a little […]