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Amanda C. Peterson: Brand Strategy and Leadership

Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader

  • #437 (no title)
  • Amanda C. Peterson
    • Experience
      • Education
      • Work Experience
    • Naming
    • Strategy
    • Writing
  • Press and Podcasts

Amanda C. Peterson: Brand Strategy and Leadership

Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader

  • #437 (no title)
  • Amanda C. Peterson
    • Experience
      • Education
      • Work Experience
    • Naming
    • Strategy
    • Writing
  • Press and Podcasts

Category: hospitality

February 16, 2014ads, hospitality

It’s not enough to say “we’ll spoil you” to jaded film crews – you’ve got to prove it

The Serrano Hotel was a boutique hotel that had a good reputation for supporting film crews shooting in San Francisco and wanted […]

February 16, 2014ads, hospitality

When a last ditch effort becomes a huge success

The Pacific Palisades Hotel needed a severe boost to occupancy. They had a small marketing budget and were surrounded by big chains […]

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