The Serrano Hotel was a boutique hotel that had a good reputation for supporting film crews shooting in San Francisco and wanted to focus on that lucrative repeat business by emphasizing how they went above and beyond for them.
![Ran in "Variety"](https://www.acpeterson.com/wp-content/uploads/2014/02/variety-vodka.jpg)
![Ran in the LA Times](https://www.acpeterson.com/wp-content/uploads/2014/02/LA.jpg)
![Slated to run in the New York Times anniversary edition (cancelled due to the events of 9/11/2001)](https://www.acpeterson.com/wp-content/uploads/2014/02/NYT.jpg)
Art Director: Janny Yang
Creative Director: John Marin