How do you make blackout dates an emotional difference?
How do you tap business travelers in the heart when they’re on the road?



Art Director: Gaston Yagmourian
Creative Director: Christopher Lehmann
Web/Motion: Jeremy Fortes
Brand Maker, Marketer & Geek
How do you pivot to make internet ads appropriate for the covid-era without in-person production? By putting customers, and what they’re doing, front and center.
People who love art museums love art museums. People who don’t go to art museums often think of them as stuffy, irrelevant, or don’t know how to interact with them.
This campaign sought to stretch nonprofit marketing dollars with an unexpected tone that fit the ad placements, all outside of your traditional arts & culture section of the paper.
The Serrano Hotel was a boutique hotel that had a good reputation for supporting film crews shooting in San Francisco and wanted to focus on that lucrative repeat business by emphasizing how they went above and beyond for them.
Art Director: Janny Yang
Creative Director: John Marin
The Pacific Palisades Hotel needed a severe boost to occupancy. They had a small marketing budget and were surrounded by big chains that had much more brand recognition. So we looked at what we could do for them. We opportunistically bought cheap, last minute ad space in the local newspapers left over when other advertisers canceled. We wrote ads that were designed to get attention by speaking to the competition, the context and pushing an edgy personality that none of the other hotels could copy in order to draw in the younger, hipper tourist. The results? An unheard of 80% boost in occupancy – and a campaign that got talked about throughout the city.
Creative Director: Dan Elmslie
Art Director: John Marin