ads – Amanda C. Peterson

Hilton Hhonors

How do you make blackout dates an emotional difference?
How do you tap business travelers in the heart when they’re on the road?

Her Love Has No Blackout Dates — Print ad

Paradise Doesn't Worry About Blackout Dates — Print Ad

Fun Doesn't Have Blackout Dates — Airport Out-Of-Home

You're Not Looking For Blackout Dates — Web

So Hilton Hhonors doesn't have blackout dates — Web

Points + Miles + No Blackout Dates — Web

Art Director: Gaston Yagmourian
Creative Director: Christopher Lehmann
Web/Motion: Jeremy Fortes

Your internet for everything.

How do you pivot to make internet ads appropriate for the covid-era without in-person production? By putting customers, and what they’re doing, front and center.

Making inspiration practical

People who love art museums love art museums. People who don’t go to art museums often think of them as stuffy, irrelevant, or don’t know how to interact with them.

This campaign sought to stretch nonprofit marketing dollars with an unexpected tone that fit the ad placements, all outside of your traditional arts & culture section of the paper.

It’s not enough to say “we’ll spoil you” to jaded film crews – you’ve got to prove it

The Serrano Hotel was a boutique hotel that had a good reputation for supporting film crews shooting in San Francisco and wanted to focus on that lucrative repeat business by emphasizing how they went above and beyond for them.

Slated to run in the New York Times anniversary edition (cancelled due to the events of 9/11/2001)

Art Director: Janny Yang

Creative Director: John Marin

When a last ditch effort becomes a huge success

The Pacific Palisades Hotel needed a severe boost to occupancy. They had a small marketing budget and were surrounded by big chains that had much more brand recognition. So we looked at what we could do for them. We opportunistically bought cheap, last minute ad space in the local newspapers left over when other advertisers canceled. We wrote ads that were designed to get attention by speaking to the competition, the context and pushing an edgy personality that none of the other hotels could copy in order to draw in the younger, hipper tourist. The results? An unheard of 80% boost in occupancy – and a campaign that got talked about throughout the city.