Giving a spin off a clear purpose
When Texas Instruments was preparing to spin off its sensors and controls business, they needed a name that felt big and trustworthy, […]
Amanda C. Peterson: Brand Strategy and Leadership
Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader
Amanda C. Peterson: Brand Strategy and Leadership
Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader