Bringing order to a product portfolio
How do you create a cohesive naming system that can accommodate 130 product launches a year? That can span from $4 computer […]
Amanda C. Peterson: Brand Strategy and Leadership
Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader
Amanda C. Peterson: Brand Strategy and Leadership
Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader