Moving from model numbers to emotional engagement
Samsung had always named their mobile phones in the way they had named their microwaves – a strong master brand, a price […]
Amanda C. Peterson: Brand Strategy and Leadership
Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader
Amanda C. Peterson: Brand Strategy and Leadership
Resume and brand case studies from Amanda C. Peterson – ex-Google, ex-HP, ex-Landor brand strategist and marketing leader