Let’s make brands mean something.

Google Fiber: From once buzzy has-been to independence-ready winner
Milwaukee Art Museum: Yes, you do need a brand beyond campaigns.
Dandelion Energy: How do you get everyday people to welcome tech home?
Hilton Honors: Selling the practical with the emotional
Sensata: Making sensors matter for a sellable spinoff

Yes, I love brand strategy likely more than anyone should.

Here are a few examples of work that I’m proud of.

What’s next:

I’m looking to do meaningful work with a brand (or brands) I am proud to work on with people I like. That’s more important than title or team size.

I’ve been lucky enough to find that multiple times in my work life.

Austin, Texas is home (and work, thanks to fast internet and a dedicated home office).

Whether you’re hiring, figuring out a brand challenge or just want to talk about brand with someone who will get way too into it, let’s chat.